SANTO DOMINGO – To mark World Environment Day , Grupo Piñero reinforced its commitment to a more sustainable tourism model, highlighting the initiatives it has developed in its operations to reduce and eliminate the use of plastics. For several years, the company has been committed to the progressive elimination of single-use plastic products in its hotels, opting for reusable alternatives that minimize environmental impact and promote a more responsible consumption culture.
These initiatives are structured around three lines of action: reducing plastics by eliminating single-use products such as cups, plastic bottles, and laundry bags; promoting reuse with more durable materials in common areas and redesigning services to avoid unnecessary packaging; and improving recycling through awareness campaigns and environmental training aimed at employees and local communities, carried out by the Group's Somos Ecoístas movement, according to a press release.
Thanks to these actions, the brand reports that it has significantly reduced its purchase of plastic products and, consequently, the production of this type of waste, by eliminating items such as individual amenities, disposable cutlery and cups, food wrappers, laundry bags, promotional materials like balloons and pens, and small decorative items. "This strategy has prevented approximately 200 tons of plastic waste generation annually. Furthermore, ongoing efforts are being made to recover the plastic that has not yet been eliminated, prioritizing its recycling and preventing it from ending up in landfills," the document explains.
Local awareness and action
In addition to these improvements, the company develops environmental awareness (educational workshops, environmental awareness programs, clean-up campaigns of natural spaces) deployed in the different destinations where it operates, which seek to generate a positive impact both on the natural environment and on the collective awareness of collaborators and local communities, organizing activities that combine volunteering actions, environmental education and collaboration with local entities.
In the Dominican Republic , the planned activities will take place at the La Ceiba School, where a "Green Point" constructed from recycled materials will be installed, accompanied by an awareness talk on plastic consumption. Simultaneously, the "Bottle Caps for Chemo" campaign will be launched, aimed at collecting plastic bottle caps that will be exchanged for childhood chemotherapy treatments. The collection containers for this purpose will also be recycled and will be available in all hotels and employee areas.
For Jamaica , Grupo Piñero will collaborate with Discovery Bay High School by giving a talk on plastic pollution, distributing reusable bottles to students, and improving the playground by planting some local species from the nursery.
In Mexico , the group has already carried out two clean-up days in the community of Chemuyil. The first focused on gardening and the removal of bulky items using specialized machinery, while the second was a manual clean-up day in which volunteers from all divisions of the group participated. Both activities were supported by local partners such as Promotora Ambiental de la Laguna (PASA), Jardines del Sureste, and Palaperos del Sureste.
It highlights that, from Spain , it will participate in the protection of the Cory's shearwater through the "First Journey" initiative, in which its three hotels in Tenerife will be involved. A coastal cleanup day will also be organized with the participation of 12 volunteer collaborators. In addition, a beach cleanup day will be held in Magaluf, Mallorca, in collaboration with the Respiralia Foundation and the CaixaBank Volunteer Program.
Photo: External source.
