Real estate marketing in 2023 has been marked by artificial intelligence, which has revolutionized the way real estate agents operate, giving them competitive advantages that were previously unimaginable.
In this article, we'll tell you about the real estate trends that will shape the industry in 2024:
By leveraging AI, agents can offer more personalized and effective services to their clients. 2024 is the year this technology will be best showcased in this market.
Similarly, virtual tours and video tours have gained increasing popularity in the real estate market. Furthermore, thanks to AI, buyers can take virtual property tours from the comfort of their homes in a more realistic way. As the years go by, these technologies will continue to offer even more opportunities.
Another trend that has prevailed for years is the use of short videos to attract audiences on social media. AI has enabled real estate agents to create highly engaging and relevant audiovisual content for their target audience, helping them stand out in a highly competitive market.
The value of content on real estate websites cannot be underestimated in 2024. AI plays a crucial role here by automatically generating valuable and up-to-date content. This not only improves website ranking in search engines but also provides important and useful information to visitors.
The integration of AI into customer service is driving a significant increase in the use of intelligent chatbots. Conversational AI can interact with potential customers in a near-human way, answering questions and providing relevant information about properties. We are likely to see the emergence of increasingly accessible tools of this type.
Another aspect to consider in 2024 is that the massive increase in AI-generated content could lead Google to release updates to filter its quality. Maintaining a high level of accuracy and relevance in the generated content is crucial to ensure that customers find useful and reliable information in their searches.
Essential practices in 2024
-Stay up-to-date with demographic data and market statistics and understand the dynamics of supply and demand in the market to make informed and strategic decisions for your clients, thus maximizing opportunities for selling and renting properties.
-Real estate agents must constantly seek to improve their skills and knowledge through certifications and updated courses that keep pace with technological advances and the trends we mentioned.
-A key factor to stand out in the real estate market is to offer varied content for newsletters.
-Participation in local events and sponsorships is an excellent way to raise awareness of the real estate brand in 2024.
Finally, having a professional and well-organized website is crucial in the digital age. Such a site should be easy to navigate, updated with the latest available properties, and provide clear and concise information about the services offered.
