Tourist behavior has transformed and demands models based on multiple and immediate experiences.
SANTO DOMINGO.- Wolfgang Castillo, CEO of Cruise On Land, analyzed the changes that the tourism industry is going through and how these are modifying the way developments in the eastern zone are designed.
“The tourist of 2025 is not the same as before. Today’s tourist wants experiences. People prefer 100 one-minute experiences to one great 100-minute experience,” the executive stated, referring to the change in the consumption of tourist activities.
In an interview for La Ventana de Grupo de Medios El Inmobiliario , Castillo explained that the profile of the international visitor no longer corresponds to the traditional sun and beach format, a model that dominated the Caribbean market for decades.
According to his opinion, this transformation is linked to the accelerated pace at which content is consumed on digital platforms, a behavior that has also moved to the way we travel.
He pointed out that new tourist developments must adapt to this demand by integrating spaces that allow a diversity of activities in short periods, combining entertainment, gastronomy and interactive options.
The businessman indicated that this approach poses new demands for destinations seeking to position themselves in the international market, especially in high-traffic regions such as the east of the Dominican Republic.
During the interview, the executive explained that the current planning for the Cruise On Land project incorporates areas designated for conventions, themed activities, immersive experiences, varied gastronomic offerings, and options related to medical tourism.
The CEO also highlighted that the behavior of today's tourists drives the design of spaces that combine hotels, permanent entertainment, themed areas, and specialized services.
He emphasized that the sector's growth is influenced by the ability of destinations to offer proposals tailored to these new dynamics.
Castillo stated that projections for the region continue to rise, partly due to international interest in tourism models based on multiple experiences.
He indicated that this behavior marks a trend that will continue to define the way projects are conceived in the coming years.
