FORBES
As we move towards 2025, the tourism industry is expected to reach new heights. And despite inflation, there is a desire for the travel momentum we saw in 2022 to continue as consumers and travelers intentionally make up for lost time
According to the World Tourism Organization, it is estimated that 67% of leisure trips will increase or maintain their spending from 2023 onwards.
Since last year, several experts have observed an industry in the midst of not only post-pandemic recovery, but also a booming tourism market rapidly progressing towards “sophistication”
Following the pandemic, the desire to travel has skyrocketed. Several factors are driving this demand, such as the mandatory pause during lockdowns, additional savings, flexible work arrangements, and a reordering of priorities, according to Carolina Trasviña, client services director of the Travel & Hospitality division, and Andrea Echavarría, client services director of Travel & Hospitality at Another, a strategic communications agency with the largest offering in the Latin American market
According to industry specialists, marketing experts are important for capitalizing on campaigns in a market experiencing a new technological landscape and user base with a strong desire to explore different destinations
According to figures from the Mastercard Economics Institute, many travelers are also looking for a break: 71% of consumers said they are desperate for a respite from their daily lives, while 81% report that the pandemic taught them not to take travel for granted. This attitude is also fueled by a “YOLO” (You Only Live Once) mentality, where 80% of travelers say they are just as likely, or even more likely, to spend on premium that make their trips more special than before the pandemic.
Users want extraordinary experiences
Experts indicated that today's travelers are looking for authentic and off-the-beaten-path experiences. According to Carolina Trasviña, travelers want to discover lesser-known destinations and support local communities. Concepts such as slow travel , sustainable travel, spiritual retreats, and wellness have gained new relevance. Furthermore, travelers are now more intentional about how they choose to spend their time away from home, valuing authentic cultural experiences and exploring hidden gems.
