Four of the real estate agencies are located in Santo Domingo and two in Puerto Plata.
SANTO DOMINGO.- Over the past two years, Google traffic in the Dominican real estate market has concentrated more than 60% on the real estate firms RE/MAX and Plusval, according to a study published this week by apartamentos.do, which took into account all real estate agencies in the Dominican Republic.
Mr. Home Asesores Inmobiliarios, Realtordr located in Sosua, Century 21 Perdomo in Cabarete and ApartamentosRD complete the top 6 brands with the best search positioning on Google in the national market.
The study “Analysis of customer acquisition and reach of the main real estate websites in the Dominican Republic: Rankings and Opportunities” included a detailed analysis of the top 6 best positioned brands in the Dominican Republic real estate market as a whole.
Darwin Santos Furcal. (External source).
However, he paid special attention to areas with the highest real estate activity, such as Santo Domingo, and the North and East zones, as explained to El Inmobiliario by Darwin Santos Furcal, SEO strategist (Search Engine Optimization: attracting clients through digital means – Google, Bing, etc.), who conducted the study from the 12th to the 27th of this month of August.
The specialist explained that since the study was based primarily on web traffic data, it potentially encompassed users interested in properties across the country and even international investors seeking opportunities in the Dominican Republic.
He said that the findings on the positioning of the aforementioned real estate firms indicate that there is an investment strategy for attracting visitors through the organic search channel.
“It is observed that most sites obtain more than 50% of their traffic through organic search (Google), which indicates the importance of SEO for real estate websites. The online real estate market in this region shows strong potential, with high traffic volume and visibility in search engines. Investing in digital marketing and website improvements could significantly increase exposure and business opportunities in this sector,” stated the co-founder and CEO of Al Studio Lab, a company based in the United States.
Regarding the motivation for carrying out the analysis, he emphasizes that he seeks to better understand how the online real estate market behaves in the Dominican Republic and discover opportunities to improve the visibility and efficiency of digital platforms in this sector, as well as serve as a basis for positioning the Apartamentos.do brand, of which he is CEO.
Exact data or projections
Santos Furcal clarified that the data on web traffic and other metrics were obtained from the aforementioned tools and are used to make comparative projections. He added that, although these metrics may differ from the actual data of each website, they are representative and proportional to the real metrics that only website operators have access to. “In other words, the rankings and proportions presented in my study are representative of the online real estate market,” he noted.
He noted that the study was based on data obtained from web traffic analysis tools, such as Google Keyword Planner, Similarweb, and other sources of website visibility data, as well as market research and SEO analysis of the main real estate platforms in the country.
Growth potential
The SEO strategist said that projections from many real estate agencies show considerable potential for increased revenue if their websites improve traffic and conversion rates on platforms like Google. "Optimizing real estate website content for SEO is recommended, especially for sites with lower organic performance," he stated.
As an expert, he observed that the main weakness of brands is the underutilization of digital marketing's potential. “Many agencies are still not fully leveraging SEO tools, optimizing user experience on their websites, and visitor retention strategies. Furthermore, I see opportunities to improve market segmentation and content personalization for different types of potential buyers,” he emphasized.
Recommendations for improvement.
“Agencies should invest in SEO optimization, improve the user experience on their platforms, and use data analytics to better understand their target audience. It’s also important to implement content strategies that provide added value to visitors, such as buying guides, information on different areas, and advice for investors,” he recommended.
