SANTO DOMINGO - President Luis Abinader and Minister of Tourism David Collado led the launch of "Tourism in Every Corner," the first platform for promoting and supporting local tourism, with a focus on sustainability and inclusion.
The initiative focuses on the coherence between knowledge of domestic tourism products and the development of communities, thus achieving a redistributive impact throughout the national territory.
Prior to this launch, the Ministry of Tourism conducted a survey of all attractions, gastronomy and experiences nationwide that have the quality, infrastructure and conditions to ensure a sustainable increase in tourism in these areas.
From here, tourism products have been developed, hand in hand with the communities, and focused on the providers of these experiences as owners of the strategy.
To ensure the success of the strategy, a multi-channel communication campaign will be launched, inviting all Dominicans to get to know their country, enjoy its culture, gastronomy, landscapes, adventures and its people.
This content will be disseminated across all digital platforms, as well as on television and in print media. Furthermore, the entire value chain, including travel agencies and tour operators, is invited to adopt this campaign as part of their promotional processes.
President Abinader highlighted the importance of the MITUR initiative, as it will have a direct impact on communities, entrepreneurship, and the promotion of domestic tourism.
“Tourism in every corner is an invitation to connect with and appreciate the beauty of our land and the talent of our people. Through this initiative, we will create a celebration together, honoring the blessings God has bestowed upon us—all these talents,” said Minister Collado.
He stated that this strategy is an invitation for the population to become true ambassadors of our destinations, "to witness the hidden gems in so many extraordinary corners found in each province of the country," he pointed out.
Minister Collado recalled that domestic tourism was one of the main drivers in the post-pandemic recovery process, but it was also "a demonstration that we sell and promote what we are willing to consume and what we are proud of.".
The creation and strategy of this promising project is complemented by the launch of an integrated marketing effort through different media outlets to reach the local Dominican and motivate them to explore, discover and share every corner of the country, incorporating into the message the need to commit to caring for the areas and promoting their growth to improve the quality of life of their community.
“Tourism in every corner” is much more than a promotional campaign; it includes events in remote areas, community work, and the generation of development for all, but above all, it seeks to strengthen the identification and pride in our heritage, and the recognition that together, working hand in hand, we make the Dominican Republic shine even brighter,” Collado stated.
