Meliá Hotels International and MiM , owned by Leo Messi , announced the signing of an alliance whereby Meliá will manage, starting November 1st of this year, the MiM hotels, which will become part of the exclusive brand of unique hotels called " The Meliá Collection ".
It has 6 establishments in destinations in Spain such as Sitges, Sotogrande, Mallorca, Ibiza and Baqueira Beret, as well as in Andorra.
MiM hotels represent the consolidation of the commitment to the high-end hotel sector and their establishments evoke the imprint and personality of the footballer through exclusive attributes, such as the Messi Suite, or details such as a replica of the Ballon d'Or trophy autographed by the footballer himself.
These are unique hotels that aspire to offer exclusive experiences in iconic destinations and, in this way, their integration into the Meliá Hotels International portfolio is done naturally, becoming part of The Meliá Collection , in a rental model, a press release highlights.
The Meliá Collection, whose portfolio already includes 26 properties open or under development in more than 12 countries, is characterized by being a collection of independent hotels that maintain their own identity while benefiting from Meliá's distribution, standards, and marketing. This model allows MiM hotels to preserve their unique character and style while integrating into a global reservation and loyalty system with international visibility.
MiM hotels share a sophisticated and contemporary design by renowned interior designers such as Luis Bustamante and Lázaro Rosa-Violán , and strive to combine, in all cases, the exclusivity of their locations with a commitment to sustainability and well-being.
They offer personalized service and experiences, with common features including a signature culinary offering, designed in some of the hotels—such as those in Baqueira , Andorra , and Sotogrande —by chef Nandu Jubany , which combines identity, comfort, quality ingredients, and creativity. Inspired by the concept of his restaurant HINCHA, his cuisine fuses local flavors with Argentinian influences in a style that is both approachable, informal, and meticulously crafted.
wellness offering is also significant, including wellness spaces designed with the highest standards, combining hydrotherapy circuits, personalized treatments, and a carefully curated environment to guarantee a complete relaxation experience. In some cases, the wellness offering is linked to sports such as golf (Sotogrande) or skiing and hiking (Baqueira Beret and Andorra).
Each MiM hotel is unique in its style and design, with distinct segments that include hotels ideal for adults, such as MiM Mallorca , MiM Sitges , and MiM Ibiza , and others perfectly suited for families, like those in Andorra, Sotogrande, and Baqueira Beret—some of which also boast excellent facilities for small business meetings, conferences, or group gatherings. Furthermore, all of them hold LEED (Leadership in Energy and Environmental Design) certification, an international rating system for sustainable buildings created by the US Green Building Council (USGBC) in the United States, which certifies that buildings meet sustainability and environmental standards.
For Gabriel Escarrer , president and CEO of Meliá Hotels International, "the strength of this new alliance lies in the complementarity of the portfolios of MiM and The Meliá Collection, which not only share the same philosophy and a joint value proposition for the most demanding travelers, but also have the support and inspiration of a global icon like Leo Messi, owner and founder of the chain, and the guarantee of a leading hotel management group like Meliá."
