Noval Properties' Director of International Development plans to further expand the brand's horizons in 2024
The interview was permeated by the sensitivity of her grief over the recent death of her mother, Elvira Vargas, and although Lissette Rosario, who embraced Christianity 15 years ago, is aware that God manages her emotions, the tears at the departure of maternal love know no borders or limits.
The newly appointed Director of International Development at Noval Properties describes herself as a dreamer, cheerful, and full of life, who loves to inspire others. Her key word is "resilient," because she has had to overcome many obstacles along the way, ultimately reaching her goal.
Imported from the hotel industry where she remained for more than 20 years, she landed at the promoter in 2021, to strengthen Noval's internationalization plans, where she began sowing seeds that are already beginning to bear good fruit such as the recent opening of the office in Bogotá, Colombia.
“At first it was a little difficult because, of course, going from living so many years in the hotel industry to entering another market niche took some time to adjust, but the process was so beautiful because you discover things and learn along the way; it is an area where I grow every day,” he says in an interview with El Inmobiliario.
Her career began after graduating with a Bachelor's degree in Business Administration from the Pontifical Catholic University Madre y Maestra (PUCMM) in Santiago. She had a position in the hotel industry in Santo Domingo, and although it wasn't her area of expertise, she accepted it and discovered herself there.
“When I found myself in that position, I felt comfortable and identified with the service. From being a shy person who didn't talk, the industry brought out in me a human being who loves to socialize. Through the hotel industry, I discovered my true personality and everything I am today,” explains the professional, who also has a master's degree in Marketing.
Allegro Resort was her next stop where she started as a collections officer for Latin America, then moved to the sales department as an assistant, rising to executive for Latin America.
After two years, she transferred her expertise to the Meliá Hotel Group as Sales Manager. Her 17-year journey with that chain began in Punta Cana. Traveling abroad, she discovered her new passion: the meetings industry, where she specialized for 15 years, leading the local market office as Sales Director, before landing at her current position.
Originally from San Francisco de Macorís, Lissette Rosario was born in the United States. She arrived in the country at the age of 13, when her parents, immigrants, decided to distance their children, her and her younger brother, from the American upbringing system of the time, a period she recalls with joy because coming here gave her the opportunity to achieve greater family closeness and enjoy her ancestors.
Persistence, discipline, focus on what you want, loyalty and commitment are the words that underpin Rosario's career. She has been married for ten years to Pedro Núñez Yangüela, a relationship she describes as wonderful and guided by the Lord.
As a woman from the Cibao region, she always tries to uphold the solidarity inherited from her mother, whom she observed daily offering a plate of food to the needy.
Regarding his work at Noval Properties, he explains that it consists of recruiting international brokers to expand the company's business system, offering the Noval brand in other regions as a symbol of luxury, quality, comfort, and profitability.
And regarding 2024, the international representative says: “In 2024, we will continue expanding into other markets, further building the relationships we have with the U.S., Canada, and other Latin American countries. We will continue growing as far as God allows in Noval, showcasing who we are and the great team behind this great company.”.
Originally published in the 5th edition ofel Inmobiliario .
