Escarlin Pozo
El Inmobiliario
SANTO DOMINGO - To stand out and maintain a good position as a small company within the real estate sector, it involves taking into account a series of strategies in order to compete with the big players in the market.
The key to achieving this goal lies in several aspects. These include specialization within the sector, excellent customer service, the integration of technology, and cost control.
Similarly, there are other essential elements that cannot be overlooked. Therefore, it is crucial to mention a professional presence on various digital platforms, participation in events, and partnerships with other companies in the sector.
This is how Miguel Pimentel, CEO of Beautiful Home Real Estate, describes it when discussing how his company, with eight years in the market, has managed to stay afloat and stand out despite being a small business in a sector that is becoming more competitive every day.
“Maintaining an agile, innovative, and customer-oriented mindset is key,” he pointed out, highlighting other fundamental starting elements.
In an interview with El Inmobiliario, he highlighted that one of the activities that brings the most value to the client is the alliances and collaborations with other brands within the real estate sector.
Miguel Pimentel. (External source).
Similarly, he pointed out that to achieve new business opportunities and visibility, it is crucial to get involved in industry events, real estate associations, and professional networks.
Birth
Beautiful Home Real Estate was founded in 2017 with the launch of the Ciudad Juan Bosch project in Santo Domingo Este. Since then, they have been known for developing large-scale, socially impactful, and affordable housing projects.
From the very beginning, his team was aware that they needed to have a solid presence on social media to make themselves known, stand out, and reach that desired audience.
He understands that, nowadays, having a presence in the digital world is an essential step. He recalls achieving this as one of his first challenges.
Through this strategic move, they not only manage to survive within the market but also to connect with the public, generate trust, and position themselves as a visible and accessible brand.
“Over the years, constant adaptation to market trends, rental management, and the strategic use of social media have been key to growth and stability in the sector,” he revealed.
After expressing the importance of this online presence, he makes it very clear that these actions go beyond the idea of having social media accounts.
Marketing
According to Pimentel, the strategy would also include the implementation of digital marketing tactics and Search Engine Optimization (SEO).
In this sense, it is very necessary for real estate companies to incorporate technological innovation programs to facilitate the buying and selling process, as well as programs that allow for personalized and efficient follow-up with clients, achieving greater order and speed in their attention and processes.
To achieve all this, Pimentel emphasizes that it becomes crucial to keep agents trained and up-to-date on market trends, the use of digital tools, and sales and negotiation techniques.
A look at trends in the real estate sector
Currently, Beautiful Home Real Estate has a team of eight real estate agents and specializes in residential projects, both apartments and houses, in urban and tourist areas of the country.
It also sells plots and lots for the development of single-family homes and projects of various scales, with a particular focus on the areas of Santo Domingo Este, Punta Cana, Las Terrenas and Jarabacoa.
A priority aspect within the development of any company is knowing how they envision themselves in the coming years, which gives them an overview that allows them to know how to act in the present to obtain the desired results in the future.
This step goes hand in hand with knowing about real estate trends in order to adapt the vision to the reality that is being woven in the market.
“The future of the real estate sector will be marked by technological innovation, sustainability and adaptation to demographic and labor changes,” Pimentel stated.
Among these trends, he mentioned market diversification and new business models, global access to real estate investments, demographic changes, and emerging new preferences.
He specified that the aging population is causing a greater demand for homes adapted to people with integrated health services and improved accessibility.
When referring to other generations, he highlights the millennial generation (Zy), who are showing a growing interest in acquiring smaller, more sustainable properties.
In this context, Miguel Pimentel highlighted that "as a company we can anticipate these trends to remain constantly competitive."
