By Escarlin Pozo
El Inmobiliario
SANTO DOMINGO.- In the search for new opportunities, whether on a personal or professional level, there is one factor that plays a crucial role and that everyone can cultivate: a well-groomed appearance.
This thought describes the philosophy of image consultant Carlos Andrés Clander, who indicates that the component of good projection has gained an indisputable power in the current era, surpassing even the power of words.
“Image is more powerful than words. In a visual world, our appearance is the key that opens doors to new opportunities,” he stated in an interview with El Inmobiliario.
Clander, who has a 10-year track record as an advisor in the personal, corporate and political spheres, emphasizes that the importance of a well-groomed profile goes beyond the clothes we wear.
As she pointed out, every element—from colors and textures to hygiene, perfumes, and accessories—communicates who we are as professionals, allowing us to project security, confidence, and the best version of ourselves.
Carlos Andrés Clander. (External source).
Image management for real estate agents and leaders
Real estate agents and leaders are not exempt from the importance of taking care of their personal and professional image.
The specialist, originally from Puerto Plata but with a capital city feel, stated that a good image not only protects reputation, but also strengthens the relationship with clients, which is vital for the growth of a business.
What should be taken into account when working on a good image?
When moving on to recommendations, Carlos Andrés Clander laid out the essential pieces that serve as a guide for real estate professionals to enhance their presence.
First, he stressed that it is crucial to follow the personal essence of each individual and thus put aside trends to some extent.
“Know yourself, project where you want to go and how you want to be perceived by your target audience,” he continued, explaining in detail.
Secondly, the expert explained that it is essential to dress according to your body type and to know which colors best suit you. This, he argued, is the key to creating a functional wardrobe.
In summary, she pointed out that proper hair and facial care is essential for women. For men, a flattering haircut and beard grooming become indispensable.
“My advice to real estate agents is clear: if they want to be perceived as successful, they must work on their image both internally and externally. Only then will they be able to achieve their personal and professional goals,” he concluded.
