The Cibao Savings and Loan Association announced a strategic change in its corporate identity , reflecting the institution's evolution and its focus on offering financial solutions aligned with the current needs of its clients.
José Luis Ventura , executive president of the Cibao Association , expressed that this significant step represents the institution's ability to evolve without losing its essence ; it is a change that symbolizes renewal, but also continuity.
"We are a , approachable, and modern organization that honors our history and preserves our mutualist principles, but also looks firmly to the future. We don't leave behind what we have been; we proudly integrate it into what we are building," he stated.
The announcement was made during a cocktail reception held in the city of Santiago, which was attended by institutional leaders, authorities, regulators and prominent figures from the business and financial .
Ninoska Suárez, VP of Marketing, offered details of this evolution and explained that at the brand level the institution will be presented only as Asociación Cibao and will be accompanied by a new promise .
"Together we make it happen," which reaffirms the institution's commitment and establishes its support for clients in every life project.
Regarding the logo, he explained that it maintains the blue and red colors in more vibrant shades compared to the previous .
Through the use of a rounded typeface as a symbol of closeness and modernity, it represents unity and transformation through the union of the C and the I, with ascending diagonal lines of the letters I and B, showing future growth.
"We have designed a new brand with a long-term vision . A brand that adapts to the times, that feels even closer , and that responds to the needs of our customers today and tomorrow," the executive explained.
The new image of the Cibao Association projects a more flexible, current and representative identity of what the institution is today: a , multi-channel and multi-segment entity
Growth
This transformation process comes at a time of sustained growth for the institution. In 2024 alone, the loan portfolio exceeded 57 billion pesos, representing a 14.4% increase compared to the previous year.
And a 13.6% increase in its total assets , rising from 85.02 billion pesos in 2023 to 96.543 billion at the end of last year. This growth reflects customer confidence in an institution that has successfully combined experience with innovation.
Furthermore, Asociación Cibao continues to strengthen its physical and digital presence nationwide, reaching a total of 56 branches , with an expanded portfolio of products, banking sub-agents, ATMs, and internet banking. Likewise, it has strengthened its internal processes to offer increasingly efficient and personalized service.
With this new phase, the Cibao Association reaffirms its commitment to financial inclusion , continuous improvement of the sector, and the sustainable development of the country.
