For many, the Christmas holidays represent a time to slow down, take a few days off from work, and meet up with loved ones and friends.
For sectors like real estate agents, the total slowdown during the holiday season could mean a loss of income, so it is necessary that they always be attentive to recruit their potential clients among their close networks, including family members arriving from abroad and those friends with whom they reunite, who might be interested in acquiring properties.
We're sharing a guide on how real estate agents can stay connected with their prospects during the holiday season:
Continue generating customers
Any time of year is ideal for lead generation. Letting others know you're still active is the first step to getting noticed when others are taking a break.
Why? It's a way to build relationships and keep your circle engaged, so that when potential customers are ready to buy, you'll be their first choice.
Once you have their attention, it's time to hold onto it. One of the most effective strategies you can implement is to create Christmas-themed posts.
The holiday season is a great reason to get closer to customers, share your appreciation for your business, and have some fun doing it.
Themed emails, social media posts, holiday cards, and video greetings are all effective ways to stay in touch virtually while also spreading some holiday cheer.
Take care of your potential customers
Once you've finished generating leads for the holidays, you'll need to nurture those leads. To keep them engaged, consider the types of messages and promotions you're sending. In most cases, people want value in return for clicking on any promotion.
So, how can you add value to your potential customers?
Remember, not all communications need to be about making a sale or closing a deal. Try sending holiday offers and content that focuses on them and their enjoyment of the season.
Send valuable content
If you send emails to your customers and prospects, they will most likely expect to receive valuable content when they read the message you sent.
So send them seasonal tips, how-tos, and valuable information they'll enjoy learning. Whatever you decide to send, make it easy for your recipients to get everything they need with just one click.
In other words, contacting you via WhatsApp , downloading more information, etc. It might work better than expected.
Also consider sharing a year-end summary with videos or images compiled from your sales throughout the year.
These should include buyers and sellers, beautiful homes, and lots of smiles. This idea is sure to attract people to your services.
Maintain good communication on social media
If a large portion of your potential customers come from social media, keep in mind that nurturing them isn't just about posting and forgetting; it's about participating in your community.
That means responding to comments, liking and sharing, and even starting conversations with customers.
Once you've established it, it will be easier to maintain for the rest of the seasons.
In fact, you might enjoy interacting with your potential customers this way, and you might even make some friends (and loyal customers).
List your properties on different real estate portals
By publishing your properties on real estate portals, you will have the opportunity to reach more potential clients.
Offering a more specific overview of your properties thanks to an attractive description, recent photos or videos that showcase the property's potential.
Ideally, you should publish your properties on different portals to increase your chances of selling, as they will have a wider reach.
You can do this through a real estate CRM, where you can publish your properties quickly and effectively on various portals, saving time.
For real estate agents, this time of year can be overwhelming with hectic schedules and holiday stress.
But if you embrace the spirit of the season and use this time to connect with your community, you'll enjoy the benefits now and throughout the new year.
