By Raquel Salas
Special for El Inmobiliario
Recently, I heard a valued colleague say that the magic of networking lies in the fact that we never know who might be the key to our next big project. This thought arose during a conversation in which I was telling him how, in the blink of an eye, I ended up in Chicago, giving a motivational talk and launching my second book on holistic personal growth for women. His comment made the conversation more engaging and inspiring, leading me to consider the importance of this topic and share it with you.
Networking, which is simply the process of creating and expanding a network of professional contacts, is crucial in the real estate sector. This skill involves not only establishing new connections but also maintaining them over time to benefit one's career. However, for those who lack communication, relationship management, and professional skills, it can be difficult to open up and connect with others in the various settings they find themselves in.
Cultivating lasting relationships in the real estate sector

To cultivate lasting relationships in the real estate sector, it's essential to show genuine interest when interacting with others and to pay attention to their stories and experiences. This will not only help you build trust but also allow you to establish deeper, more meaningful connections.
However, simply meeting someone isn't enough; it's essential to maintain the relationship and be intentional about staying in touch. Simple actions like sending a follow-up message after meeting up, sharing relevant articles, or asking how they're doing demonstrate that you value the relationship and are willing to invest time in it.
What do they need to do networking?
To network effectively, it's important to attend industry events, trade shows, training sessions, open houses, product launches, and other related activities. This is an excellent way to meet other professionals in the field. Not only will this expand your network, but you'll also have the opportunity to learn from others and share your own experiences.
Networking is a powerful tool that can transform your career. By building and maintaining meaningful relationships, you not only expand your opportunities but also become a valuable resource for others.
It's important to keep in mind that we won't always connect with everyone, and that's okay. This exercise in expanding your network is based on the possibility of creating bonds with like-minded people, and doing so from a perspective of give and take. For a relationship that initially arose for professional reasons to last, reciprocity is essential.
So get out there and start building those lasting relationships! Remember that every connection is an opportunity, and every conversation can be the start of something great.
The author is: Public Relations Manager for Mystiq Developments, CEO and founder of Positive Refocus, Director of the Media Group RP, Integrative Coach and motivational speaker certified by John Maxwell Leadership, co-founder of the introspective podcast Green Dogs, author of "Before Saying Yes" and "Time for Me".


