It reinforces its commitment to the Dominican tourism industry
Madrid, Spain – Banco Popular Dominicano announced its incorporation as a regional member of the World Travel & Tourism Council (WTTC), becoming the first Latin American bank to join the leading business forum for the international travel and tourism industry, which is made up of nearly 200 members from all regions of the world.
Banco Popular's integration into the WTTC reinforces this financial institution's commitment to the development of the tourism industry in the Dominican Republic. Through this forum, it will be able to learn about and directly influence regional and global tourism strategies. These international strategies contribute to creating new opportunities locally and aligning them with global trends and standards in the sector.
In this way, Banco Popular continues to position itself at the forefront of the financial industry in supporting tourism and sets a precedent for the future incorporation of other local financial entities into this important global business forum.
A milestone in the history of tourism
The CEO of Banco Popular, Mr. Christopher Paniagua, highlighted the importance of Popular's presence in the WTTC as part of its leadership and support role for the sector, which the bank has offered for more than three decades.
“For 60 years, we have been fulfilling the best ideas for progress. And more than 30 years ago, we identified the tourism sector as one of those sustainable development ideas for our country, which we have firmly supported ever since. This is the vision we will maintain now with our incorporation into the WTTC to continue strengthening the Dominican Republic as a world-class destination,” Paniagua said when announcing the news.
For her part, the president and CEO of the WTTC, Ms. Julia Simpson, welcomed Popular for joining as the first Latin American bank to the membership of this international organization.
“It is an honor to welcome Banco Popular Dominicano as a member of the WTTC. With Banco Popular, we will continue to promote the sustainable development of the tourism sector in the Dominican Republic, a country renowned for its successes in the industry. Banco Popular has played a key role in the consolidation and success of the sector,” said Simpson.
This membership highlights Popular's commitment to sustainable tourism, which is one of the fundamental pillars of the WTTC's work to drive the tourism industry towards a more responsible and sustainable model.
Global Forum for the Tourism and Travel Industry
Founded in 1990, the WTTC is the only forum representing the private sector across the entire global travel and tourism value chain. It comprises members of the business community, primarily presidents and CEOs of leading global travel and tourism companies. Eighty percent of its members are from G20 countries.
This international organization works with governments to raise awareness about tourism and its activities include researching the economic and social impact of the industry and organizing global and regional meetings focused on its development.
