The profile of a real estate agent is that of a salesperson. A specialized salesperson, who acts as a consultant, who accompanies a family through one of the milestones of their life, who builds trust, who establishes a bond of friendship, but above all, is a salesperson.
Today, in the work of a real estate agent, technology, automation, and the internet have substantially changed the sales process. However, the nature of the business still beats with a human heart.
Therefore, the personality traits of the real estate agent's profile are imprinted on their business, their way of acting, and even their virtual presence.
That's why these ten traits are so important; they must be present in the profile of any real estate agent who wants to stand out from the average:
1-Optimist
Sales professionals, in any sector, avoid the word "no," even in their family or social conversations. A good salesperson, and therefore an effective and successful real estate agent, is optimistic. This doesn't mean the agent never hears the forbidden word. But it does mean that this professional understands that no is not the end of the road.
2. Concern for the needs of their client
A good salesperson isn't the one who manages to sell a ham to a Jewish family. The one who sells a glass of water to a pilgrim lost in the desert, on the other hand, is a salesperson who knew how to identify a market, a need, a customer, and knew how to capitalize on it.
A real estate agent must possess a superior level of perception that allows them to identify what their client needs, even above what their client wants or thinks they need. The needs of their clients should be the guiding principle for any good real estate agent.
3. Passion for their work
Successful real estate agents love their work. It's a cliché, but it's unlikely anyone would do a job they hate and do it exceptionally well. But a successful agent is passionate. This means they thrive on challenges, tackle problems with drive and courage, approach each deal as a major achievement, and see every day as an opportunity to reach their goals and make both the buyer and seller happy.
4. Studious and committed to continuous improvement
Generally, a good salesperson knows their product inside and out. In many sectors, such as high technology or pharmaceuticals, this means the salesperson must be in a continuous learning process.
The real estate sector is no different. Market knowledge, new real estate developments, the business practices imposed by the internet, the incursion of technology, and the use of real estate CRM are all issues that require agents to train and specialize. Therefore, the ability to learn and develop continuously is an essential part of a real estate agent's profile.
5. Creative
Selling real estate has been around for a long time. But the methods for reaching customers, building relationships, improving the sales experience, and reaching a larger number of potential clients have not.
This requires a creative professional who can see things from a different point of view and who has analytical skills to offer solutions where others have only seen problems.
6. Organized
The tasks of a real estate agent are numerous. Even with a real estate CRM, the sales process, from reaching a client to closing the deal, requires the guidance of an organized professional. A real estate agent who doesn't have organization among their skills will hardly achieve a leadership position in their field.
7. Leadership and teamwork
When a real estate agent's profile includes at least the characteristics we've outlined so far, they will undoubtedly have a steadily growing business. At this point, or very soon, this agent will be working with a team and will soon be leading it.
The ability to work as part of a team and to lead will be essential to continuing the journey to the top. Teamwork involves knowing how to delegate, recognizing the strengths and weaknesses of colleagues, recruiting the best real estate agents, taking responsibility when necessary, and acknowledging the successes of colleagues.
8. Knowing how to listen
Knowing how to listen means paying attention to the customer's needs. Some call it "listening from a perspective standpoint." For many agents, closing a sale becomes a bottleneck because their inability to listen creates a communication barrier with the buyer. They fail to connect with their clients, and all the work done up to the point of closing is lost.
The only way to gain a customer's trust, enough for them to take the final step, is by listening to them.
9. Honesty
An agent might tell a lie to close a deal. They'll be one of the few who ever closes a deal again. This agent will be burning all bridges that lead to future business. It's always better to lose a deal but maintain honesty and integrity. The real estate business is a business of trust. If that trust is lost, there's no chance of success, at least not in the real estate sector.
10. Friend of technology
In keeping with how the business has evolved so far this century, it is clear that empathy with technology is a requirement to be a successful real estate agent today.
From the ability to build a solid and effective online presence, to the use of artificial intelligence, automation and CRM tools, the modern real estate agent needs to be tech-savvy.
Source: https://www.inmoenter.com/
