Success isn't something that happens naturally or by chance. Real estate is a tough business that requires training, professionalism, and good work habits. Some real estate agents succeed, and others don't. Here are 10 habits of successful real estate agents.
1. Aware of the responsibility they have
In every transaction, they give their all because they are truly aware that a life project is being entrusted to them: the sale or purchase of a property. Every real estate transaction is unique and marks a key event in the life of a buyer or seller. Successful agents know this and go the extra mile, giving their all to guide their clients in making their dreams a reality, as if each client were unique and exclusive.
2. Customer satisfaction is their priority
Customer satisfaction is their priority, and they offer impeccable follow-up. Customer satisfaction is their guiding principle. Whether it's a buyer or a seller, they do everything possible to satisfy their clients and make it a daily priority.
3. They are not afraid to commit
They drive their business and career forward, have clear and ambitious goals, and do everything possible to achieve them. Successful real estate agents manage their small businesses with the seriousness and vision of a multinational CEO. They set short-, medium-, and long-term objectives and provide themselves with the resources to reach them.
4. They are experts in your area
They know your area perfectly and establish personal relationships with residents, businesses, building managers, notaries, and other professionals in the sector. Your area or neighborhood is their playground. They know the shops, the residents... Some even become very good friends.
5. They are omnipresent on the ground
They understand that prospecting is not an option, but an obligation. They provide the means to find the ideal buyer for their selling clients. In the case of a property hunter (more recently also called a " real estate personal shopper " in Spain), they will move heaven and earth to find the dream property in the desired location for their buyers.
They're not afraid of phone prospecting, cold calling, or distributing brochures, business cards, and flyers. Open houses are part of the job because to succeed in this business, you have to be constantly prospecting! You can't just sit behind a desk waiting for the phone to ring. The best agents know this is the best way to help their clients achieve their goals and offer the best service. They consider prospecting a passion and know how to demonstrate to clients the advantages of working with a real estate agent.
6. Working hours do not count
Wow! They're real marathon runners, if you only knew how much time they spend working to help their clients... In a day, there are 24 hours, and the most passionate agents work part-time, so, 12 hours!
7. They have a performance strategy
They measure their performance like athletes do to constantly improve and make the right decisions based on figures and statistics.
How many leads does it take to get an appointment? How many inquiries are needed to schedule a property viewing? How many appointments are required to sign a contract? How many advertising budgets are needed to generate 10 buyer visits? How many flyers are distributed for one lead? The best real estate agents know all these performance metrics and base their actions on these figures, constantly striving to improve them.
8. They use the best technological tools
They utilize the best technological tools at their disposal to improve their performance and customer satisfaction. They know that technology is their best friend and make good use of it, although it can never replace the real estate agent's direct contact with their clients. Technology is a powerful lever, and they use it to automate many tasks and ensure better follow-up with their clients.
9. They build real relationships
Day after day, month after month, year after year, they establish new relationships and build their contact database. Rome wasn't built in a day… To succeed in the real estate sector and stand the test of time requires rigor, persistence, loyalty, but above all, building a client contact base over the years that allows you to cultivate a business.
10. They are passionate
This is undoubtedly the key to the profession. The real estate sector is a job for passionate people, and the best ones certainly are. A good real estate agent will always advise you like a friend would.
Source: https://www.eleeter.com/
