"The member organizations share a vision focused on excellence, innovation, and a commitment to quality service." - Iris Espinal.
SANTIAGO – Noval Properties continues to strengthen its position as a leading developer in the Dominican market. Last Thursday, March 14th, the company announced a strategic alliance with the top 20 real estate leaders in the northern region to collaborate and boost the comprehensive development of the real estate sector in the prosperous Cibao region.
The new team, called Grupo Norte 20 ((GN20), is made up of outstanding real estate advisors, recognized for their long track record and excellence in the region.
At a dinner at the Saga restaurant in Santiago de los Caballeros, César Latrilla, CEO of Noval Properties; and Iris Espinal, sales director for the northern region, led the reception and welcomed the guests, who will be key allies of the company in the Heart City and throughout that region.
Iris Espinal and César Latrilla during the presentation meeting. Wilson Aracena/El Inmobiliario.
“The participating entities share a vision focused on excellence, innovation, and a commitment to quality service. This strategic alliance will not only strengthen the individual capabilities of the companies but will also contribute to the comprehensive development of the real estate sector in this prosperous region,” explained Iris Espinal.
He pointed out that the idea is to work in direct connection with this group so that every time Noval Properties launches a commercial strategy or a project in Punta Cana, Santo Domingo, Las Terrenas; or in the future in Santiago, Puerto Plata or Jarabacoa, before it goes to public, they can meet with them to discuss the project and together make decisions that are convenient for the real estate sector.
He added that the Group was born out of Noval Properties' need to have direct communication with real estate leaders in the northern area, a management that the firm began since the opening of its office in Santiago in 2022, maintaining a good synergy with the members.
“It took us time to identify who these real estate leaders are beyond their fame and presence at social events. We wanted to truly identify those who deliver those numbers, with experience, a long track record, and knowledge of the sector in the northern region,” the executive emphasized.
Espinal elaborated that these are prominent representatives with extensive experience from well-known companies in Santiago, La Vega, and San Francisco de Macorís. The brand's lead broker was selected based on the eligibility criteria.
Program
GN20 will launch a program that began with the meeting last Thursday and will run until November 30th of this year.
“We have a program of in-person and virtual workshops for the entire sales team of these real estate agencies. The lead workshop is for the representative, however, everyone will benefit from the training plan that will be implemented,” explained the sales director of Noval Properties for the northern region.
He added that, in addition to the training program, the GN20 will include exclusive open houses, visits to Punta Cana, dinners, and other activities.
The creation of this new unit will also support the strengthening of trust and credibility in the sector and the country, at a time when there have been cases that have damaged the image of the real estate field, Iris Espinal pointed out.
The group will be in the coming weeks undergoing an "induction" process, learning about the DNA of Noval Properties, its evolution and the changes the developer has experienced in recent years, so that they can "speak with authority and full knowledge".
"The broker is the person who conveys confidence to the client; if they lack confidence and don't know where they stand, it's difficult to transmit it to the potential buyer.".
Lucero Arias, Luis de la Oz, Lariely Candelario, Pablo Rodríguez, Johan Febrillet, and Crysmeilyn Ortiz. Wilson Aracena/El Inmobiliario.
The workshops will cover topics ranging from effective closing techniques and handling objections, to promoting and selling Punta Cana, legal aspects such as contracts, virtual exams, the Confotur law, payment plans, and how to explain the profitability of a property to the client, among others.
“The idea is for the real estate advisor to focus on promoting a brand like Noval Properties and a country brand like Punta Cana, because today's client is educated and informed and therefore needs the real estate agent to do their job of advising them; that's why they have to know the product and the area well, and that is our intention,” Espinal concluded.
GN20 Members
The select group includes Yeranni Brea, RE/MAX Monumental; Alondra Martínez, La Realtor de Santiago; Yolanda Landinez, Yolanda Landinez Real Estate; Eddy Peña, Epkasa; Eddy López; Rolando García, RG Realty Group SRL; Juan Adonis Francisco, Santiago Casas.
Diana Moronta, Diana Moronta Real Estate, is also part of GN20; Kelvin Reyes, Top Investmen; Ramón David, RE/MAX Quality; Francina Villa, Inax Multiservices; Alberto Minaya, Real Estate 56; José Hernández, La Comarca, Xavier Lora, Xora Consulting.
In addition, it includes Joan Fernández, Investo; Harold Ventura, HV Inmobiliaria; Eddy Veras, Plusval; Isely Almánzar, Keller Williams Norte; Juan Pablo Monsanto, Murcia Group; and Karina Gutiérrez of Vetas Inmobiliaria.
