The executive, who has been linked to the resort since 2014, has participated in expansion and modernization projects for its facilities, including new suites, dining spaces and wellness services
LA ROMANA.– Charles Keusters was promoted to Vice President of Operations at Casa de Campo Resort & Villas, after more than a decade of experience at the La Romana resort, where he has held various responsibilities related to hotel management, the expansion of services and the development of new experiences for visitors.
The appointment was announced by the establishment's management, which highlighted the executive's participation in projects to transform its facilities and in strengthening operations related to luxury tourism.
In that regard, Andrés Pichardo Rosenberg, president of Casa de Campo Resort & Villas, explained that the promotion is a response to the experience accumulated by Keusters and its participation in various initiatives developed during the last few years.
“Charles’ promotion represents a well-deserved recognition of his leadership, strategic vision, and commitment to our organization,” said Pichardo Rosenberg.
He also noted that his knowledge of the different areas of the complex will be important to continue implementing the growth and expansion plans for the tourist destination.
More than a decade of experience at Casa de Campo
Keusters has more than 15 years of experience in the luxury hospitality sector and has been part of Casa de Campo since 2014, when he joined as Director of Food and Beverages.
Subsequently, in 2018, he was promoted to Director of Operations, a position from which he assumed responsibilities related to accommodation, gastronomy, wellness, recreation and sports activities.
Of Portuguese and Belgian origin, the executive holds a degree in Economics and a postgraduate degree in International Hotel Management.
Before joining the hotel industry, he began his professional career as a financial consultant in New York, an experience that preceded his foray into the management of tourist establishments.
Expansion and modernization projects
During his tenure, the new vice president participated in the development of several facilities aimed at diversifying the services of the resort complex.
Among the main initiatives is the opening of Minitas Beach Club, a gastronomic and recreational space located in front of the sea, designed to expand the entertainment options for guests and visitors.
Similarly, he was involved in the opening of the Premier Suites in December 2022, an expansion of the establishment's high-end accommodation offering.
These projects are complemented by the opening of a new spa in June 2023, through which Casa de Campo incorporated facilities and services geared towards wellness tourism.
Taken together, these investments are part of the transformations carried out in the complex to diversify its hotel offering and respond to the demands of the international tourism market.
Staff development and recognition
In addition to his operational responsibilities, Keusters has promoted initiatives related to staff training, strengthening work teams, and improving internal processes.
In that context, Casa de Campo obtained first place in the Great Place to Work ranking of the Dominican Republic for 2026, a recognition linked to the working conditions and practices of the organizations evaluated.
Furthermore, the executive received the Visionary Leader in Club Management Award in 2019, awarded by the international publication Golf Kitchen.
Also, in 2024 she led the 40 Under 40 selection, called "The Next Wave", by Mercado, which highlighted her professional career and her contributions to the development of the Eastern region.
New responsibilities and growth plans
In referring to his appointment, Keusters thanked the complex's management and Central Romana for the trust placed in him, while noting that he will continue working on innovation and strengthening the human team.
“I assume this new responsibility with enthusiasm and deep gratitude to Mr. Pichardo and the management of Central Romana for the trust placed in me throughout these years,” he stated.
He also highlighted the importance of the establishment in his professional development and the role of his collaborators in the execution of tourism projects.
“My focus will continue to be on developing our people, driving innovation, and creating memorable experiences that strengthen Casa de Campo’s legacy and support the destination’s growth and expansion plans,” he said.
With this promotion, Keusters assumes new responsibilities in the operational management of the complex, in a context of expanding the tourist offer and investments focused on the luxury accommodation and services segment in La Romana.
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