SANTO DOMINGO.-The Popular Association of Savings and Loans (APAP) received four awards for the campaign of the first APAP Digital Mortgage Loan, in the fourth edition of the Effie Awards in the Dominican Republic.
The financial institution received two gold awards in the categories “Data Driven Programmatic” and “New Products or Introduction of Services”, making it the financial intermediary with the most gold awards received.
It also won two silver medals in the categories “Business, Products, Service Innovation” and “Direct to Consumer”.
The Effie Awards, considered one of the most valued awards by agencies and advertisers worldwide, recognize the effectiveness of communication and marketing strategies, highlighting "ideas that work and foster thoughtful dialogue in the industry.".
APAP's Executive Vice President of Products, Digital and Experience, Serguey Forcade, expressed his gratitude for the distinction received, and reaffirmed the financial institution's commitment to contributing to access to housing.
Transformation
“At APAP we believe in the importance of conveying our purpose and the great transformation we are experiencing today, which motivates us to continue offering more agile, innovative and sustainable solutions for our savings partners and clients,” he emphasized.
“We are the first and only entity in the Dominican financial system with a 100% digital mortgage up to the moment of signing, a platform designed to finance housing by accessing it simply and quickly from anywhere,” Forcade stated.
Likewise, the APAP executive also thanked the collaborators of the financial entity and the agencies TBWA, PHD and production company Visual Sonora for "the success of this campaign".
The Popular Association of Savings and Loans (APAP) is a private financial institution, of a mutual nature, created by Law No. 5897, of May 14, 1962, with the objective of promoting savings for the financing of the purchase, construction and/or improvement of family housing.
It has 52 branches located in Santo Domingo, Santiago, San Francisco de Macorís, La Vega, Moca, La Romana, Higüey, Verón, San Cristóbal, Haina, and Puerto Plata. It also has a network of 61 ATMs available to its members, customers, and the general public.
